HUNGRY SQUAD

🪖 The Brief

To celebrate the release of Call of Duty Black Ops Cold War, Papa John’s teamed up with CoD to create an exclusive meal deal that included in-game material and additional XP for players. With the meal deal live, Papa John’s needed a way to amplify this to gamers across the country… 

🪖 The Response

Working with some of the biggest (and smaller) Call of Duty influencers across the UK, Papa John’s gifted players with the exclusive CoD meal deal, merch and a personalised illustrated pizza box featuring them as soldiers. The activation was a success, garnering engagement across Instagram, Twitter, Facebook and YouTube, as well as an increase in CoD meal deals during a two week time period.