MIXITUP CHALLENGE

🥊 The Brief

During the initial lockdown of 2020, Hellmann’s wanted to encourage consumers to be smart with their food supplies and to save on waste. How could this be done in an engaging way? And how can we promote the use of Hellmann’s iconic mayonnaise?

🥊 The Response

Create digestible content to be viewed on IGTV, where viewers can cook along or view as a piece of entertainment. The video content was hosted by boxer and Love Island star Tommy Fury, to promote using Hellmann’s mayonnaise in place of more traditional products, i.e. mayo instead of eggs. 

My role was to dictate the visual style to be used across the mini IGTV series. I also created the animated cards at the start of each episode, as well as the slides in between each ‘round’. The series was a hit, generating over 100,000 likes on Instagram.