The Balvenie 60
Celebrating 60 years of craft
Client: The Balvenie
Typography
& Layout
Print
Design
Ephemera Design
🥃 The Brief
The Balvenie is a Scottish distillery, creating a range of single malt whiskies with a focus on natural alchemy and centuries-old craftsmanship. Each premium whisky has been crafted by Malt Master David C. Stewart MBE.
The Balvenie 60 whisky was laid down the year David C. Stewart MBE started at The Balvenie. It represents David's remarkable commitment and a lifetime of ultimate craftsmanship from clerk to Malt Master.
To celebrate the unveiling of the all-new liquid, I assisted the prestigious lunch and dinner gatherings with a selection of high-end designs.
🥃 The Response
To shine a light on the brand’s iconic sneaker silhouettes of the past, and exclusivity of the event, the Studio team leaned fully into both these concepts when creating the invite package. Using the sneaker box as a chance to create a unique experience, we created a custom wrap using the new campaign’s visual language, as well as incorporating UV ink to reveal information on the box, invite and footwear. The gift set also included bespoke stickers, laces and bucket hat exclusive to the guests.
Photography by www.louricejramos.com
