MEMES & PIZZA

🔥 The Brief

The year is 2020 and the pandemic has hit. Papa John’s are updating their out-of-home campaign in the UK’s capital. With everyone worried about recent events, what’s the best way for Pizza to be advertised in these uncertain times? 

🔥 The Response

With the population finally coming back to the workplace after being in lockdown for months, we opted to lean into internet culture as that’s what had been our saviour while stuck indoors. Primarily, we landed on the meme format of ‘me, also me’ which could be remixed to several different creatives for an array of outputs including, bus ads, 48 sheets, bus stops, WeTransfer, YouTube ads and social media.