INTERACTIVE FASHION
Gamifying fashion on social media
Client: Levi’s UK & Nordic
Motion Graphics
Social Media Assets
Interactive Design
👖 The Brief
By 2019, Levi’s had cemented their status as one of the leading jeans and clothing brands around the world. But with a faster-moving zeitgeist than ever before, Levi’s wanted to ensure their popularity with all audiences, namely the younger Gen Z demographic.
👖 The Response
In order to engage with a younger market, I created a set of brand-new innovative assets to be used on social media. Each asset plays on the theme of interactivity, allowing users to create their own style with the touch of a button.
These proved successful, creating a buzz with engagement rates and more clicks to the Levi’s website.
Pick ‘N’ Mix: Xmas
By holding down and pausing the video within Instagram stories, this Christmas asset allows for quick, alternative winter looks to excite viewers to shop.
This or That: Xmas
Using the poll feature within Instagram stories, viewers can vote from two different styles to choose which they like best. Clothes are revealed by ripping through Christmas wrapping paper, adding a tactile element to the design. By using the poll, this adds a community element to the asset as viewers can see what styles are the most popular.
Trucker Giveaway
Getting into the festive spirit, Levi’s were offering followers the chance to win a trucker for themselves and their friends. This follows a similar visual style to the other Christmas assets, using the wrapping paper texture throughout. This was one of Levi’s most engaged posts of the year.
Outfit Creator
Using the slider poll feature in Instagram stories, this asset allows for followers to pick which piece of clothing they like best and see what is available. These stories would be posted in a set of three, having one accessory, top and bottoms; resulting in a full outfit.
This or That
Similar to the Christmas ToT asset, these interactive stories allow followers to pick their favourite style. The animation style is more slick and neutral compared to the previous variations and uses a pastel palette to attract a younger demographic.
Fresh Reel
To support the release of Levi’s 2022 Fresh range, an influencer gathering was hosted to help seed out the new range and get creative with making some hand-made pasta.
Using footage from the night I created an engaging reel to live on their social channel to promote the range and night.
