LEVI’S FOREST
Sustainable fashion at a global scale
Client: Levi’s UK
Illustration
2D Animation
Social Media Assets
🌳 The Brief
Iconic jeans company Levi’s teamed up with Tree Nation, to plant trees and create the Levi’s forest to help offset CO2 emissions.
The task was to promote new Levi’s app downloads to result in a new tree planted with every download. The creatives would be used via social media, e-mail, web and POS.
🌳 The Response
Create a short illustrated & animated piece of content that depicts the narrative of someone downloading the app, and showing a visual connection between the app download and trees growing. The artwork has been created to suit multiple outputs and ratios and fits across social, e-mail and web. The aesthetic is colourful and authentic, using an imperfect illustration style to connect to a Gen Z audience.
2021
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2021 →
Main Animated Asset
The asset was used across several platforms including the Levi’s app, e-mails, website, social media and on digital screens in stores.
The campaign was viewed worldwide with translations created for the French, Dutch, German and Netherland markets.
Levi’s app discovery card
Levi’s UK Instagram post and story
Levi’s Germany Instagram post and story
Levi’s website
Artwork featured in Levi’s store
Process of illustration
2022
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2022 →
Intro Asset
Animatic
