made Originals
Shining a light on a classic
Client: adidas Originals
Packaging Design
Design & Typography
Ephemera Design
👟 The Brief
Create the ultimate invite to Adidas’ ‘made originals’ campaign event in London.
👟 The Response
To shine a light on the brand’s iconic sneaker silhouettes of the past, and exclusivity of the event, the Studio team leaned fully into both these concepts when creating the invite package. Using the sneaker box as a chance to create a unique experience, we created a custom wrap using the new campaign’s visual language, as well as incorporating UV ink to reveal information on the box, invite and footwear. The gift set also included bespoke stickers, laces and bucket hat exclusive to the guests.
Photography by www.louricejramos.com
